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One tag should relate to a variety of themes and key words that you've posted about and you need to assign no more than three tags to a single post.  Make certain that the tags that you choose are varied and not simply persistent of one another because this may damage your SEO efforts. Link Internally and Externally When appropriate, such as links and external links throughout your post is a great exercise. Along with helping readers find exactly what theyre searching for and reviving a number of your articles that is old linking permits you to underline the validity of your own site.  It is possible to connect to other blog posts or to your web pages.   Shorten Your Blog URL Site URLs are one of the items that search engines crawl since its touch point for the motors to inform what your webpage is all about.  Because of this, its readable and to prevent a mess of numbers and figures that provide no context to the reader or to search engines.

 

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Below is a cheat sheet that divides down the body of a URL; it shows where to place keywords in URLs and the best way to structure them.  Keep in mind that your URL doesn't have to be a direct pick up of the webpage title.  Using URLs is a practice since they are easier to understand. You'll be on the right track to creating content to your readers and creating a site strategy.

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From what Ive learned, technical SEO gets you so far.  Remain there and to achieve the top, an article needs to be helpful to the reader.  The largest reason for this is because it contrasts with Googles number one prioritythey need to rank the finest useful content. To aid you, here are just six of those blogging best practices Ive utilized to assist my posts rank.  By the end of this article, youll have a playbook to perform the same.    The fantastic Word Length If you Google Perfect word length for a blog post youll encounter this commonly used chart in the Serp IQ research: Many people utilize this graph to justify writing really really long posts. In my experience, a super-useful guide that is 200-word will outrank a mediocrely helpful manual of 2,000 words daily.  But my rule of thumb is to aim for 1,500 words.  And while I only said there's not any ideal span, I follow this rule because it forces me to consider all angles of the topic Im speaking about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read items on the World Wide Web anymore. They scan.   Consequently, if you would like to keep people engaged with this particular article, youve got to break your writing down into concise paragraphs. They seem like work.  They scare off people.  They leave your website if you frighten off people.  And if they leave your website, thats a sign to Google that your article isnt very beneficial.  And if its not useful, you start to drop in rankings.  Therefore, when you compose, start looking for chances to split up your paragraphs into shorter chunks.

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The very first headline has the response to the issue inside.  How can you fry an egg Utilize cooking spray.   Theres no reason.  Interest is created by the second headline.  You dont know what is going to create an egg easier to unsubscribe unless you keep reading. And if they remain on your own webpage more, theres a sign to Google that youve got good content.  So, after youve written your article, go back and search for opportunities to make hooks.  If you need help with your hooks and headlines, one resource I turn to time and time again is this free guide on How to Write Magnetic Headlines. A research conducted by Florida State University discovered that list-making eradicates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to achieve aims when they created lists than those who did not.

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A Featured Snippet is an answer to a search outcome that Google picks out of an articleand most often its in the form of a list.  From the example above, Google shows lots of steps about how best to plan an event right within its own results.  The reason Featured Snippets are so valuable is that if your article is the one Google chooses to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve improved both our rankings and our traffic.  If you want to get a Featured Snippet, theres some speculation about how Google chooses them, but normally whenever I write a blog post, I try to add lists or measures as often as possible.   The Types of Pictures That Work Best Take a look at these two pictures.   Its not that the picture of rocks isnt attractive, its that were really hardwired to enjoy pictures of people better.

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Because I started using images of people in my blog articles, Ive discovered they get shared a whole lot more, which is another variable Google believes in its positions.  Its a little change which makes a big difference.    Why Your Articles Should be Evergreen Perhaps you have clicked on an article from a Google search result simply to obtain the content outdated When I come across obsolete content, I click on the back button and try another outcome. Thats why if I need something to rank highly, I try to create whats called evergreen contentcontent that remains relevant during a lengthy time period.  This means I avoid writing about matters that include time-based information or fads.   This has improved our blog traffic over 400 percent. If youd like my entire playbook on nonprofit SEO, you can observe my free webinar How to Boost Your Organization by Getting Lots and Lots of Traffic to Your Website.